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If You Can’t See Clearly, You Can’t Live Fully’: Milind Soman Advocates Active Ageing in New Cataract Awareness Ad

Centre For Sight’s new Milind Soman film uses humour to raise cataract awareness, urging seniors to seek timely eye screening and treatment.

Centre For Sight

Centre For Sight

Centre For Sight, India’s leading network of super-speciality eye hospitals, has released a new awareness film starring model, actor & fitness icon Milind Soman. The light-hearted yet impactful film highlights a simple truth: many seniors mistake the early signs of cataract for “normal ageing,” until it begins to affect their daily independence and confidence. Told from the adorable, slightly romanticised point of view of a cataract patient, the film captures the sweetness (and confusion) of how a blurred world can feel completely real to them - almost like they’re living in a charming little story of their own.

Blurring, halos, double vision, misjudged steps - the film uses humour to show how deteriorating vision can alter perception. Through a charming gym-side narrative, Milind brings attention to how cataract can distort clarity and why timely screening is essential.

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