INDcool, one of India’s fast-growing home-appliance brands, has announced a new promotional collaboration with 120 Bahadur, the upcoming film featuring Farhan Akhtar. The partnership brings together two powerful narratives, resilience on the battlefield and reliable performance in everyday Indian life, showcasing INDcool’s commitment to strength, endurance, and comfort designed for real Indian conditions.

At its core, 120 Bahadur is a cinematic salute to courage, sacrifice, and the unshakable spirit of India’s protectors. INDcool, through its “Made in India, Made for Indians” philosophy, reflects the same values in the realm of home and institutional comfort. With products engineered to perform under heat, power fluctuations, space limitations, and diverse environmental challenges, the brand embodies a reliability that mirrors the film’s central message: true strength rises when tested.