As conversations around sustainability and compassion grow across India, some initiatives quietly but powerfully uphold traditions that reflect the country’s deep-rooted values. One such example is the continued commitment to Gauseva, the service and care of cows, being championed by Puvvada Venugopal Naidu, Founder and CEO of Innopay Technologies.

Known for his role in advancing digital finance, Venugopal also holds a deep personal connection to the cause of animal welfare. Over the years, he has remained closely connected to Gaushalas, supporting the care of cows that are no longer able to fend for themselves.