Irresistible Malkist Cracker Biscuit Plays the 'Moment Stealer' in a Dramatic and Humorous New Campaign

Malkist the iconic 14layered cracker biscuit brand from Mayora India proudly launches its latest campaign lsquoMalkist Canrsquot Resistrsquo a highenergy humorous take on cravings so irresistible they take over lifersquos most important momentsRooted in a powerful consumer insight the campaign highlights a simple truththe cheesy crunchy temptation of Malkist is simply irresistible Whether itrsquos a big promotion a wedding proposal a performance or your own Wedding Day once Malkist enters the scene everything else takes a backseatDirected byPrasoon Pandey the creative brings this idea to life with an unexpected situation a bride on her wedding day is so lost in the indulgence of her favorite Malkist Cracker Biscuits that she forgets to get ready One by one her parents and even the groomrsquos entire procession gets lured all drawn in by the 14 crunchy layers and rich cheesy topping of MalkistSonal Dabral Founder of Tribha the creative agency behind the campaign saidldquoI genuinely love Malkist When something is that irresistible the ideas just fall into place We wanted to capture that in a way thatrsquos funny visual and rooted in everyday craving And what better setting than a wedding where everythingrsquos meant to be under control Weddings are already high drama We just added cheese and 14 crunchy layers to it Thatrsquos Malkist for you even the bride has got her priorities sorted You should try one toordquoExpressing his excitement on the launch of the campaignRituraj Head of Marketing at Mayora India said ldquoAt Mayora we believe that great products create unforgettable experiences and Malkist is the perfect exampleIts 14 crunchy layers and innovative toppings like cheese cappuccino double chocolatey and caramelized sugar make it hard to resist no matter the occasion With this campaign wersquove captured that irresistible magnetism because Malkist doesnrsquot just fit into moments it takes them overrdquoThe new Malkist creative will be amplified throughTVDigital amp Influencer collaborationsand will be supported by consumer engagement activities This 360degree campaign is set to drive deeper connections and reinforce Malkistrsquos position as lsquoan irresistible cracker biscuitrsquoDonrsquot miss the cheesy amp crunchy delight follow malkist_official on Instagram and be a part of the MalkistCantResist campaignWatch the new lsquoMalkist Canrsquot Resistrsquo creative hereAbout MalkistMalkist is an iconic cracker biscuit brand from Mayora India known for its 14layered crunchy crackers with cool toppings like Cheese Double Chocolatey Cappuccino amp Caramelized Sugar Manufactured in Indonesia by the Mayora Group Malkist has won the hearts of consumers across the globe for its irresistible taste and unique consumption experienceAbout Mayora IndiaMayora India a rapidly growing FMCG company is part of the Mayora Group headquartered in Jakarta Indonesia Its diverse portfolio in India includes Kopiko in the Confectionery category Malkist and Coffee Joy in Biscuits ChokiChoki in Chocolates and Cafeacute Blend in the Beverages categoryReach us onwwwmayoraindiacominfomayoraindiacomInstagram malkist_official YouTube Mayora India MalkistHashtag MalkistCantResist

Irresistible Malkist Cracker Biscuit Plays the 'Moment Stealer' in a Dramatic and Humorous New Campaign

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Irresistible Malkist Cracker Biscuit Plays the 'Moment Stealer' in a Dramatic and Humorous New Campaign

Other Articles

Mid-Day Fast