Kreative & Co. - India's leading performance marketing agency for D2C and e-commerce brands, marked a defining moment at the Phygital Retail Convention (PRC) 2026, held 13-14 May 2026 at the Jio World Convention Centre, Mumbai. The agency hosted a dedicated booth across both days of India's largest retail summit, and CEO Karan Goyal was invited as an official panellist on Day 2, sharing the stage with India's most consequential retail and D2C voices like Zivame, Home Centre, Reise Moto, Shri Jagdamba Pearls, and more.

Phygital Retail Convention is one of India's largest B2B retail summits, introduced in 2020 by the IMAGES Group. The 2026 edition was the largest yet: 100,000+ sq. ft., 3,000+ attendees, 1,000+ brands, and 300+ speakers - convening Adani, Tata, Aditya Birla Fashion & Retail, Reliance (JioMart), DLF, Shoppers Stop, Lacoste, Marks & Spencer, Metro Brands, Rare Rabbit, Bata, PVR INOX, and dozens of other category leaders. Knowledge partners included Deloitte, PwC, JLL, and Salesforce.