LIMIRA, a new-age, design-led lab-grown diamond jewellery brand, announced its launch in India with an e-commerce-only model built around design, individuality and storytelling transparency. The brand brings modern diamond jewellery directly to consumers, creating a digital-first experience designed around how consumers increasingly discover, evaluate and purchase jewellery.

The launch comes at a time when India's diamonds and jewellery industry is evolving. India has emerged as the world's second-largest diamond jewellery market, accounting for 12% of global demand, up from 10% in 2019, according to the 2025 De Beers India Diamond Acquisition Study.