Delhi NCR-based hospitality major Lite Bite Foods has opened a new outlet that brings together two of its popular quick-service brands - Street Foods by Punjab Grill and Asia Seven - under one roof at HUDA Market, Sector 14, Gurugram. The store marks the first time the company has placed these two brands in a combined, standalone high-street format, rather than their traditional mall or food-court settings.

Until now, both Street Foods by Punjab Grill and Asia Seven had largely operated out of shopping mall food courts and multiplex zones across cities such as Gurugram, Lucknow, Ahmedabad, Bengaluru, Kochi and Bhubaneswar, among others. This new Sector 14 launch represents a strategic shift toward high-street, neighbourhood-facing outlets, allowing the company to reach customers directly in residential and commercial catchment areas without the footfall dependency of a mall environment.