Lorius, a premium luxury perfume brand proudly made in India, celebrated its grand launch with a glamorous, star-studded affair in Mumbai. Karanvir Sharma, Ishita Chauhan, Sonia Balani, Sanjay Gagani, Urvashi Upadhyay, Sai Ketan Rao, Jyoti Saxena and influencers were seen attending and being part of the launch. Founded by Parveen Ahlawat, the brand aims to redefine the fragrance experience by making premium luxury accessible to the mass market while aspiring to establish an Indian fragrance house with a global presence.

With a vision rooted in Indian entrepreneurship and international ambition, Lorius seeks to bridge the gap between luxury and accessibility, offering consumers an aspirational fragrance experience without the traditionally high price tag associated with premium perfumery. The brand aims to build a strong presence in India before expanding into international markets, taking its proudly Indian identity to a global audience.