• Campaign launched through a high-energy music video bringing alive the brand's scale, power and technology through a vibrant cinematic journey across Punjab
• Music video features Sukhbir Singh recreating his iconic ‘Oh Ho Ho Ho’ song in collaboration with Parmish Verma 

Mahindra Tractors, part of the Mahindra Group and India's No.1 tractor brand, announced the launch of ‘Oh Ho Ho Ho’’, a high-energy music video released under its new Punjab-focused brand campaign, ‘Dunia Vich Ikko Lalkar’, at an event held in Chandigarh today. The new music video is based on Sukhbir Singh's globally renowned, energetic and celebratory track ‘Ishq Tera Tadpave’, popularly known as ‘Oh Ho Ho Ho’, first released in 1999.

The music video brings alive Mahindra Tractors' scale, power and technology through a vibrant cinematic journey across Punjab. Featuring celebrated Punjabi singer, songwriter and performer Sukhbir Singh, popularly known as the ‘Prince of Bhangra’, and rapper, music video director, videographer and actor Parmish Verma, the new music video is a contemporary reimagination of ‘Oh Ho Ho Ho’. This marks the beginning of a broader ‘Dunia Vich Ikko Lalkar’ campaign, that will continue to engage audiences through multiple touchpoints, celebrating the pride and progressive mindset that connect Mahindra Tractors with Punjab and its people.