Seasoned entrepreneurs and marketing leaders Amit Dhawan and Sanya Bajaj have joined forces to launch Crack’d, a next-generation influencer marketing and UGC-at-scale agency built to make the creator economy more authentic, transparent, and performance-driven. Crack’d is part of The Nuural Network, an emerging ecosystem of ventures founded by Amit Dhawan that operate at the intersection of creativity, AI, and strategy.

Crack’d blends creativity, community, and AI to help brands build powerful creator networks and produce scalable, high-performing content that delivers real results. The agency focuses on UGC creation, influencer strategy, AI-powered content production, and full-funnel performance storytelling, offering brands an end-to-end ecosystem for creator-led growth.