In India’s high-velocity sports and entertainment market, crafting a cricket media plan or IPL sponsorship plan has traditionally meant weeks of agency coordination, inventory checks and rate revisions. Brand teams often walk into decision meetings with incomplete options and limited cost visibility. That friction is precisely what ITW Universe set out to eliminate with the launch of its AI media-planning consultant, AGI Consultant, on ITWei.com.

The tool accepts a plain-English brief and returns a costed media and sponsorship plan plus partnership shortlist in seconds or minutes. Coverage spans IPL and ICC cricket, JioHotstar advertising and other OTT platforms, fantasy sports, on-ground activations, creator and celebrity partnerships, and entertainment properties including Filmfare, MAMI and Coke Studio. Outputs are grounded in ITW’s inventory relationships, delivering realistic pricing ranges that a CMO can take straight into an internal meeting. In a market where timelines compress and rights costs rise, this sports sponsorship plan generator turns the first draft of a plan from a multi-week exercise into an almost immediate output.