Micro Wellness partners with UP Yoddhas for Pro Kabaddi League Season 12, strengthening its sports-led marketing strategy
Updated On: 03 September, 2025 06:28 PM IST | Mumbai | Buzzfeed
Micro Wellness teams up with UP Yoddhas for PKL Season 12, naming DOLO as official pain relief partner to boost brand visibility in India’s wellness market.

Micro Wellness
Micro Wellness, the over-the-counter (OTC) division of Micro Labs, announced its partnership with UP Yoddhas for Season 12 of the Pro Kabaddi League (PKL). The association, unveiled during the team’s jersey launch event last week in Visakhapatnam, marked a significant step in Micro Wellness’ strategy to connect with consumers through India’s most popular sporting platforms.
The new season of PKL kicked off on National Sports Day, August 29, 2025, in Visakhapatnam, with a grand opening ceremony graced by icons such as Pullela Gopichand, Dhanraj Pillay, Pardeep Narwal, and Vaibhav Suryavanshi. The UP Yoddhas, under new captain Sumit Sangwan, began their campaign on a high note with a victory against Telugu Titans on August 30, 2025.

