A fashion show in Mumbai has set social media abuzz after models walked the ramp while pumping breast milk, hands-free.  You might have come across wild marketing stunts and jaw-dropping runways, but nothing quite like this has ever happened in India.  The event, hosted by Philips Avent India in collaboration with designer Masaba Gupta, marked the launch of the Philips Avent Hands-Free Breast Pump. Models, all real mothers, walked the ramp while pumping breast milk hands-free, using the newly launched Philips Avent Hands-Free Breast Pump.

The morning opened with a short but heartfelt conversation between Masaba and the audience, where she spoke about motherhood, the guilt working mothers often feel, and the need to normalise breastfeeding without shame. Then came the reveal: the runway was filled with real mothers, pumping milk on the go as part of the show.