In a country where cricket inspires devotion and prayers are part of everyday life, Zed Black is bringing the two together once again. Zed Black, the flagship fragrance and devotional products brand from MP-based Mysore Deep Perfumery House (MDPH), has launched a new television commercial featuring MS Dhoni, unveiling its latest campaign ‘Sab Shubh Hoga’ for Zed Black Samarpan Pure Camphor and Bhimseni Camphor.

The launch coincides with the first day of Chaitra Navratri on 19th March, an auspicious period when millions of devotees across India begin nine days of prayer and spiritual observances. The campaign introduces Zed Black’s Pure Camphor and Bhimseni Camphor range, with Dhoni also appearing on the product packaging. The campaign will roll out across national television, digital platforms, social media, and retail touchpoints across India.