MCTA Mumbai upgrades digital marketing courses with AI tools, performance marketing labs, and job-ready training.
Digital Marketing Courses Mumbai
As artificial intelligence reshapes how brands plan and optimise campaigns, Mumbai is emerging as a key hub for next-generation marketing talent. With companies increasingly prioritising performance, data, and automation, demand for skill-based Digital Marketing Courses in Mumbai is on the rise.
Responding to this shift, MCTA (Marketing Courses Training Academy) , a leading Digital Marketing Institute in Mumbai, has strengthened its programs by integrating AI with real-world campaign execution and performance-led learning models.
The updated curriculum trains learners on more than 50 AI-powered tools used across content creation, paid advertising optimisation, analytics, automation, and audience targeting. Instead of treating AI as a separate module, MCTA embeds it across core digital marketing functions, reflecting how modern agencies and in-house teams operate in Mumbai’s business ecosystem.
Commenting on evolving industry expectations, Varsha Pagare, Founder & CEO of MCTA, said, “Marketing today goes beyond creativity. Employers want professionals who can use data and AI to deliver measurable results, especially in a competitive market like Mumbai.”
A key focus of the program is hands-on exposure. Learners participate in live performance marketing labs, ad campaign simulations, and dashboard-based analysis designed to mirror real agency and brand environments.
MCTA’s AI-integrated Digital Marketing Courses cover essential domains including SEO, paid media, social media marketing, content strategy, and analytics. Capstone projects and role-based assessments ensure learners develop job-ready skills aligned with current hiring needs.
With continued demand for digital professionals across Mumbai’s startups, agencies, and consumer brands, MCTA offers classroom, blended, and online learning formats for graduates, working professionals, and business owners.
In the last 10 years, MCTA has trained 30,000+ learners and built partnerships with 400+ hiring companies.
More details about its Digital Marketing Institute and professional Digital Marketing Courses are available at
https://www.mcta.co.in
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