The Indian entertainment industry's battle against piracy is witnessing a fascinating evolution, from multi-crore insurance claims to ingenious social experiments. While reports of Salman Khan's "Sikandar" makers reportedly eyeing a ₹91 crore ($10.9 million USD) insurance claim for its pre-release leak highlight the dire financial stakes, Munawar Faruqui's "First Copy" has demonstrated a pioneering approach to piracy deterrence.

Several links of the pirated version of the "First Copy" were being circulated online. But it was revealed to be a meticulously designed stunt by Munawar Faruqui. Instead of actual pirated content, viewers clicking on illicit links were greeted with a direct message from the comedian, urging them to watch the series legally.
Fans claimed, “when they opened these illicit links, they saw the introduction scene of the series and it looked like a legit leak. Only to be schooled by Munawar himself a few minutes into the video.