With a legacy spanning more than a century, Mysore Sandal continues to represent India’s rich sandalwood heritage. The appointment of actress Tamannaah Bhatia as brand ambassador marks a strategic step toward strengthening the brand’s reach across new markets and younger audiences.

Mysore Sandal, one of India’s most iconic heritage brands, is entering a new phase of growth with the appointment of actress Tamannaah Bhatia as its brand ambassador. The collaboration signals a strategic move by Karnataka Soaps and Detergents Limited (KSDL) to blend tradition with modern branding, helping the historic brand connect with younger consumers and wider markets across India and beyond.