As discussions around retirement preparedness and social security gain momentum in India, expanding pension awareness beyond salaried employment is increasingly being viewed as a national priority. With micro, small and medium enterprises (MSMEs) forming the backbone of the country’s economy, policymakers are placing greater emphasis on engaging business owners and workers who operate outside traditional employment structures.

In this context, the Pension Fund Regulatory and Development Authority (PFRDA), a central government body, conducted a government workshop on pension awareness in collaboration with StartupFlora. The Jaipur programme, held earlier this year, was among the largest MSME-focused pension awareness engagements outside major national platforms, following similar outreach initiatives conducted during Vibrant Gujarat.