As conversations around sleep wellness continue to grow in India, more consumers are turning to sleep supplements in search of quick solutions. However, the increasing popularity of melatonin products has also raised important questions about awareness, dosage, and long-term sleep health. According to Shreya Jain, and Kshitij Rihal, Co-Founder of The Stack, there is a significant gap between how melatonin is regulated globally and how it is perceived and consumed in India today.

Why The Stack Started the Anti Melatonin Sleep Club

For Shreya Jain and Kshitij Rihal, building a sleep-focused wellness brand was deeply personal. Both had experienced sleep challenges themselves and understood how poor sleep affects mood, energy levels, physical performance, and overall wellbeing. While exploring different sleep solutions, they experimented with melatonin supplements but found the experience disappointing. Shreya recalls waking up feeling groggy, almost like having a hangover, while even her sleep-tracking data showed little improvement in sleep quality.