From Kashmir to Kanyakumari, 250+ sarees celebrate the artistry, identity and living heritage of India: For Seema Singh, the saree is far more than an attire. It is a story of India - woven by generations of artisans, carrying the identity of communities and preserving a heritage that has survived centuries.

Giving this belief a powerful new platform, Seema Singh launched ‘Saree Utsav – Virasat’, a three-day celebration dedicated to India’s extraordinary handloom and textile heritage. The initiative echoes Prime Minister Narendra Modi’s vision of taking India’s traditional craftsmanship to the world while empowering the artisans and communities behind it.