In a landmark move set to reshape the spiritual and devotional content landscape, Global Music Junction and Hariprem Films have inked an exclusive global talent management and content partnership with revered Kathavachak and spiritual icon Devi Chitralekha Ji. The partnership aims to take Indian spiritual music and storytelling to a global audience, while launching a new era of Spiritual Concerts large-scale immersive events blending live bhajan performances, healing music, and devotional narratives with high-quality production.

Devi Chitralekha Ji, who began her spiritual journey as a child, has become one of the most followed devotional voices of this generation, with over 14 million followers across platforms and live audiences that exceed a million devotees per event. This alliance marks the first time a mainstream media ecosystem will professionally scale the presence of a spiritual artist through a multi-platform approach encompassing live concerts, global digital distribution, branded content, and wellness-oriented devotional formats.