As television consumption in India continues to shift towards digital and on-demand ecosystems, brands are rethinking how to stay consistently visible across multiple digital touchpoints. Against this backdrop, Surya Roshni partnered with VDO.AI to scale its “India Bole Surya Ko YA” campaign, into a connected, cross-screen brand experience.

In a category where purchase intent is episodic, the challenge was to ensure continuity beyond visibility. As consumers move fluidly across screens, VDO.AI designed an omnichannel strategy connecting CTV, OLV and Display into a unified ecosystem.