In a market flooded with new luggage labels, WNTR has carved out its own space by offering luxury-grade design, engineering and after-sales care at a price frequent flyers can actually justify

India’s luggage aisle has never been busier. In the last few years, close to a hundred new direct-to-consumer labels have arrived, each with its own colours, its own campaigns and its own promise. Many of them look good. Standing out in that crowd is harder than ever, and yet WNTR (pronounced ‘Winter’) manages it, not by being louder, but by being the bag in the room that is unmistakably luxury, at a price that isn’t.