There is a particular kind of glamour that doesn’t announce itself. It lingers. It trails behind a silk saree as it leaves the room, settles into the collar of a tuxedo long after midnight, and stays on a wrist twelve hours after application. That kind of glamour, increasingly, is being bottled in India - not in alcohol-based sprays, but in concentrated, oil-based attars.

Heritage Delhi fragrance house Zam Zam Perfumers, in the craft since 1991, has unveiled Hayaam - a 20 ml unisex fragrance oil that arrives just as India’s most discerning beauty buyers are rediscovering the attar as the ultimate luxury indulgence.