This Indian Startup is Empowering Creators to Turn Art Into Merch while Keeping It Human

In a country bursting with creative talent turning art into a sustainable income is often an ambition too complicated to pursue From managing manufacturing and inventory to handling shipping and customer service creators in India have long faced hurdles that make merchandising feel out of reach But one homegrown startup is quietly changing that narrative making it effortless for artists creators and even NGOs to launch their merch and reach the audiences countrywide and beyond in an automated mannerMeet Frankly Wearing Indiarsquos leading creatormerch marketplace that empowers thousands of independent creators to turn their artistic ideas into wearables all without upfront costs or operational headachesFounded by Angad Singh Puri and Naman Wadhwa Frankly Wearing offers an endtoend solution where creators can set up their online merch stores within minutes With zero inventory risks and no manufacturing hassles artists can focus purely on their craft while the platform takes care of everything else from production and shipping to customer care and paymentsldquoFrankly Wearing was built to give creators the economic freedom they deserve We wanted to remove every barrier that stops them from scaling their art into merchandiserdquo says cofounder Angad Singh PuriRanging from fashion designers and artists to Instagram creators like Humans of Cinema and even NGOs like Internet Freedom Foundation Frankly Wearing has become a launchpad for Indiarsquos creative merch fundraisers The platform now hosts over half a million designs made by tens of thousands of merch stores offering designs that span everything from pop culture references and fandom art to socially driven messages and niche humorMaking Merch Effortless while Ensuring Human TouchAt a time when AIgenerated art is flooding the internet Frankly Wearing stands firmly on the side of humanmade creativity The platform promotes designs crafted by real artists ensuring that each piece sold carries the personal touch and originality that only human creators can bringldquoIn a world of copypaste AI art we want to celebrate the authentic voices of real creatorsrdquo says Puri ldquoEvery design on Frankly Wearing comes from someonersquos imagination story and cultural rootsrdquoIn traditional merch models creators often struggle with upfront investments bulk production and the challenge of managing inventory and customer returns Frankly Wearing flips that script with its printondemand model where every product is made only after an order is placed reinforcing the idea of sustainable slowfashion that significantly eliminates inventory dumpPerhaps the biggest draw for creators is the flexibility the platform offers Creators can set their preferred profit margins for each product select from a range of merch options and track their orders and earnings in realtime through a comprehensive dashboard With convenient payouts creators get to enjoy the rewards of their work instantlyThe platformrsquos success is powered by a robust tech backbone built inhouse under the leadership of cofounder Naman Wadhwa ldquoWersquove built custom tools that automate everything from creator onboarding process and fulfillment chain to realtime analytics and design management so that scaling for tens of thousands of creators feels effortlessrdquo says WadhwaFueling Indiarsquos Creator Economy BoomAs Indiarsquos creator economy surges with millions of young Indians making careers through digital content and art platforms like Frankly Wearing are fueling the next big shift by helping creators move beyond likes and followers to build real businessesThe platformrsquos growing community now includes not just individual creators but also nonprofits running fundraising campaigns through merch which adds an emotive meaning to every purchaseWhether itrsquos a Tshirt with a witty niche quote a tote bag supporting a cause or a hoodie designed by a budding fashion student Frankly Wearing is enabling creators to reach buyers across metros and small towns alike without having to worry about packaging shipping or inventory managementLooking Ahead Building Indiarsquos Creator Merch PowerhouseWith a growing creator base and an expanding catalog of products Frankly Wearing is setting its sights on becoming the default merch partner for Indiarsquos creative community The roadmap includes onboarding more artists from across regions empowering NGOs with powerful fundraising tools and helping midsized creators build their brandsldquoOur dream is to see every Indian creator whether they have 5000 followers or 500000 feel empowered to monetize their art effortlesslyrdquo says Wadhwa ldquoWe want to make merch creation so simple and seamless that it becomes the natural next step for every artist and creatorrdquo

This Indian Startup is Empowering Creators to Turn Art Into Merch while Keeping It Human

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This Indian Startup is Empowering Creators to Turn Art Into Merch while Keeping It Human

Other Articles

Mid-Day Fast