700+ Titles Added, 250% Growth Recorded: Inside Ultra Media’s 2025 OTT Playbook

Ultra Media & Entertainment Group has released ‘The Ultra Media OTT Insights Report 2025’, offering a comprehensive, data-led view of how Indian audiences consumed digital content this year. Based on in-depth consumption insights from Ultra Play, the report tracks shifting viewing behaviour across eras, genres, geographies and languages, highlighting how curated libraries, marquee restorations and high-intensity storytelling are shaping OTT engagement in a maturing market. The Ultra Media OTT Insights Report 2025 has been developed entirely in-house by Ultra Media & Entertainment Group, drawing on proprietary, first-party viewership data from Ultra Play. The study analyses audience behaviour, content consumption patterns and engagement metrics across eras, genres, geographies and demographic cohorts, offering a grounded view of how Indian audiences are streaming today. Built on real platform usage rather than external surveys, the report reflects Ultra Media’s long-standing expertise in content ownership, curation and programming.