Anyone who has spent time in an Indian city knows that getting around is equal parts strategy and survival instinct. Between stalled traffic, rising fuel costs and an explosion of short-distance travel needs, residents are rethinking the way they move. And in this churn, cycling is slipping back into relevance in ways that feel both unexpected and overdue.

At the centre of this shift is Avitree - a young mobility company that turned four this year, steadily building a presence across nineteen states and earning a mention in Forbes India presents DGEMS 2025 – The Select 200. But the real story isn’t the award. It’s how the brand has embedded itself into the everyday reality of India’s urban sprawl.