What happens when streaming and sipping collide? You get Jugaaro, a first-of-its-kind lemon-ginger non-alcoholic beer born from a collaboration between Coolberg and Prime Video.

Making its debut in Do You Wanna Partner, now streaming on Prime Video, Jugaaro first appeared as a fictional brand in the series produced by Dharmatic Entertainment. The show follows two best friends, played by Tamannaah Bhatia and Diana Penty, as they hustle to break into the beer industry in a male-dominated world. But the on-screen brew has now spilled over into reality crafted by Coolberg with the same gondhoraj lemon kick seen in the series.