The auditorium lights dimmed slightly as applause filled the hall at the Griffin Awards, an event dedicated to recognising young digital creators who are using their platforms to inspire change and social awareness. Amid the celebration of rising influencers and creators, one name stood out among the evening’s distinguished supporters - Mudassir Bakhla, CEO of Bakhla Tours.

Known in the travel and pilgrimage sector as a meticulous planner and a leader who prefers working behind the scenes. On most days, visitors to the Bakhla Tours office would likely find him immersed in spreadsheets, discussing logistics with staff, speaking with pilgrims preparing for Hajj or Umrah, or strategising with his brother Mouazam Bakhla to improve upcoming pilgrimage experiences.