Indian women have always been fond of traditional ensembles. Understanding this fondness, Aachho has given the ethnic wear a modern twist embellished with classic patterns such as tie and dye, botanical, brocade, and more. From sharara sets, silk sarees and Anarkali suits to coord sets, jumpsuits and dresses, the ethnic wear and Western wear collection for women are sure to make heads turn in every gathering by flaunting ramp-worthy look.

Aachho is the joint effort of Rimjhim Hada (Founder and Creative Director) and Anurag Singh Khangarot (Co-Founder). Based in Jaipur, the duo has established a creative fashion store that offers high-quality, hand-picked apparels. The online store has turned out to be a fashion destination for ethnic as well as Western wear, turning out to be the latest fusion fashion label.