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Around 200 students from the junior and degree sections of Mithibai college, apart from student volunteers from PPA, came to Marine Drive on Sunday where the event was kicked off.
The students and social organisations intend to collar 2,000 canines in the next six weeks with an aim to alert speeding vehicles to the presence of dogs on roads, thus preventing accidents.
Talking about the initiative, Saakshi Teckchandani, 23, founder of PPA, said, “This is a pioneering project to protect our stray dogs.
He said, the reflective collars will act as a strong precautionary measure. We intend to spread and extend this initiative across India.
The first phase of the campaign began on Saturday and covered Marine Drive, Juhu beach, Dadar’s Shivaji Park, Carter Road and Bandstand in Bandra, Worli and Palm Beach Road in Navi Mumbai wherein groups were assigned 100 collars for each main road where vehicles are driven at high speeds