Divya Spandana: From South actress to Rahul Gandhi's social media guru

Nov 05, 2018, 19:50 IST
  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Born in Bangalore, Karnataka, on 29 November 1982, Divya Spandana comes from a family of politicians. All images/ Facebook

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Spandana is an actress-politician and her screen name is Ramya. She works primarily in the Kannada film industry

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Divya Spandana's parents originally hail from Mandya. She studied at St. Hilda's school in Ooty, and at Sacred Heart School (Church Park), Chennai, Tamil Nadu

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Divya Spandana's mother, Ranjitha, is a senior member of the Congress Party in Karnataka, whereas her foster father, R. T. Narayan, was an industrialist

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Although her birth name is Divya Spandana, she was given the name Ramya by actor Rajkumar's wife Parvathamma while on sets of her debut film Abhi

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Divya Spandana made her acting debut in the 2003 Kannada-language film Abhi. Ramya is a two-time winner of the Filmfare Award for Best Actress – Kannada

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    In 2013, Divya Spandana won a by-election to become the Indian National Congress (INC) Member of Parliament for Mandya constituency in Karnataka, but was defeated in a general election in 2014

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    In the 2014 Indian general election, Divya Spandana again contested from Mandya but was defeated by C. S. Puttaraju by a margin of 5,500 votes

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Divya Spandana is the current Head of Social Media and Digital Communications of the Indian National Congress

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Termed a novice during her appointment, Divya Spandana was handpicked by Congress Vice President Rahul Gandhi to take over the reigns of the party's social media in May 2017

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    In an interview asking her about her social media strategy and how she will handle her rivals, Divya Spandana said, “Well, if we are into politics, we might as well play the game.”

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    After her recruitment, Divya Spandana recruited more professionals to double her team strength 

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Interestingly, there were just three women when Divya Spandana first walked into the party's digital war-room and now 85% of the members are women

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    In an interview, when asked about why she chose so many women to be a part of her team, Divya Spandana said, "Women do things differently, they think differently too. I can't deny that having a women-centric team has been a huge plus"

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Following her brief political career, Divya Spandana made her acting comeback in 2016 with Nagarahavu, a film which placed deceased actor Vishnuvardhan in the lead role through visual effects. The film received negative reviews upon the release and failed to attract an audience

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Divya Spandana was reportedly dating Swiss-German businessman Raphael and speculations were rife that the two were going to tie the knot in 2013

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    The rumour that Divya Spandana was going to marry her boyfriend in 2013 were then proved false and the politician said that she was happy in her relationship

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Divya Spandana has been known bringing a change in how social media is handled by the Congress

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    When asked about her social media team, Divya Spandana said in an interview, "We take up all people-centric issues and create a buzz around them"

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Divya Spandana's social media team consists of people from various departments such as data analysts, translators, technology experts, researchers and even people with an advertising background

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    It is believed that Divya Spandana's greatest achievements is increasing the following of Rahul Gandhi on Twitter and getting all Congress state and central leaders on social media

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    However, when asked, Divya Spandana doesn’t take any credit for it. She said in an interview, "Whatever following has increased is only because of him and his views."

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Divya Spandana says that at present the social media focus was to bring all state unit functionaries online

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Divya Spandana took over the social media cell from Rohtak MP Deepender Singh Hooda, son of former Haryana chief minister Bhupinder Singh Hooda

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  • Divya Spandana: From South actress to Rahul Gandhi's social media guru

    Divya Spandana's social media team took over from their predecessors and took the bull by its horns. They did everything from creating a buzz around Congress vice-president Rahul Gandhi’s rallies, wishing party seniors on their birthdays to wishing Congress leader's on their book launch, Divya Spandana has brought the nascent social media profile of the Congress back to life

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About The Gallery

Divya Spandana aka Ramya is a Kanadda actress-turned-politician. She has truly changed the face of social media for the Congress and how they play their game today. Here's all you need to know about this beauty with brains

 

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