India’s Gen Z is starting festive shopping earlier and using social platforms to discover products, seek recommendations and validate purchases with friends and family, according to a new GWI and Snapchat study

Boat has launched its Aavante Bar Prime soundbar series in India with three models—DA600, B450 and Thunder-D. Priced between Rs 12,999 and Rs 18,999, the lineup offers up to 600W output, Dolby Atmos, surround sound and multiple connectivity option