TV shows are considered an important platform to promote a film before its release, thanks to its wider reach.
Hrithik Roshan in 'Bang Bnag'
However, it seems that the 'Bang Bang' team reportedly doesn't agree with the theory and turned down an invitation to promote the Hrithik Roshan-starrer on 'Bigg Boss 8'.
If sources are to be believed, Hrithik has decided to skip reality TV show platforms to market his film.
A source close to the industry said: "'Bigg Boss' team had approached the team of 'Bang Bang' to promote their film during the launch of 'Bigg Boss' show, but 'Bang Bang' team politely refused it.
"The 'Bang Bang' team has decided not to promote their film on any TV shows as they feel they can't recreate the scale of 'Bang Bang' on any reality show."
Directed by Siddarth Anand, "Bang Bang", also featuring Katrina Kaif, is slated for an Oct 2 release.
Another source said that Hrithik is following Aamir Khan's footsteps, as the latter didn't promote his "Dhoom 3" on any reality show.
" The highlight of 'Bang Bang' is action sequences and Hrithik's chemistry with Katrina. He is confident that it will draw the audience to the theatres," added the source.
To be hosted by Bollywood superstar Salman Khan, the eighth season of "Bigg Boss" will go live Sep 21 on Colors channel.
When contacted the channel, they refused to comment on it.