MiD DAY is a part of Jagran Prakashan Ltd (JPL) - India's leading media and communications group with its interests spanning across Print, OOH, Activations, Mobile and Online that covers all of India as its footprint – and is arguably amongst one of the largest media conglomerates in the country.
India’s most engaging local newspaper, MiD DAY, has become the quintessential physical connect for the uber-social generation to consume their local city news today. Over the last couple of years, the newspaper has been on a mission to up its engagement quotient with these social netizens. Whether it is local news, career guidance, dream homes, a look at what’s on in the city or best of bollywood gossip, MiD DAY’s sections have it all, alongside staple news and amusers like comics and crosswords.
To add to the dynamic product delivery through content, MiD DAY has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives. The print innovations like 3D Impact Jacket, Format innovations and promotional activities like the MiD DAY Bollywood Lunch Contest, MiD DAY Happy Hours @ Work & @ Home, MiD DAY Media Nights, MiD DAY Corporate Cricket League & many others have won top honours across International Award functions such as INMA, IFRA Cross Media Awards & Asia Multimedia Publishing Awards.
The company also has an established presence in the multimedia space, with its web version, www.mid-day.com with presently over 23 million page views per month as well as MiD DAY news feeds on cell phones which have over 2 lakh subscribers across the country. These initiatives ensure that the uber-social generation has access to the MiD DAY experience at anytime during the day and at anyplace as well.
MiD DAY is available in Mumbai.