Ajay Reddy, a former IT professional turned full-time entrepreneur, got piqued to start GoUNESCO.com after reading a tweet in 2012. “The tweet had a photograph of a ticket at Hampi and questioned people about the number of heritage sites they had visited. When I couldn’t recognise half of the places on it, I decided to attempt to travel to all of India’s UNESCO World Heritage Sites that year,” he reveals. After sharing it with his friends, they too were game.

Reddy realised it would be more fun to compete and share experiences, and GoUNESCO.com was launched in January 2012.