Bollywood actor Imran Khan, who has stayed away from the endorsement segment, will now be seen in the new Coca-Cola advertisement as its brand ambassador.

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"This is actually the first and the only endorsement I have signed over a year and a half since I have joined the film industry. This was the only endorsement that I wanted to sign before they ever came to me," said Imran.

"I think Aamir has been endorsing Coke for 10 years now and ever since I was a kid, I used to watch his ads. I have always considered Coca-Cola to be synonymous with refreshment and happiness. I am sure everyone will find the new Coca-Cola communication extremely engaging," he added