The golden rule for every aspiring actor is that fame is temporary, talent is permanent. Those who aren’t really talented are the ones who fall prey to casting touts and their vicious schemes.

It has been a long and arduous journey for my team to bring respect and credibility to the craft that had become notorious, thanks to the suffix ‘couch’. Over a 100 films later, winning prestigious awards and earning recognition from industry bigwigs was not a cakewalk. On the contrary, we had to work harder every time a ‘casting couch’ controversy made headlines in the tabloids. It pains us when the casting process is perceived in a certain way by people who have no idea of what goes behind casting an actor for a particular role. For us, no role is small and no film insignificant.