The crazy, desi oont comes to town
It was all about, 'getting the oont' at a breakfast meet held yesterday at Colaba's Taj Mahal hotel. The Tata group, which rolled out its e-commerce marketplace initiative yesterday, gave a glimpse into the venture's promotional campaign. What struck this diarist was the camel, mascot for the initiative.

Cyrus Mistry at the launch of the e-commerce initiative at a Kala Ghoda store. Pic/Datta Kumbhar