Over the past few years, online stores catering to diverse segments have been mushrooming in the digital space at an ever-increasing speed. While some were successful in attracting shoppers, others fizzled out after the initial hoopla. The GUIDE lists some creative and quirky apparel and accessories online ventures, that are gradually increasing their customer base and carving a niche for themselves in a competitive market space
Founded by IIT Bombay alumni, Siddharth Munot and Prabhkiran Singh, Bewakoof is a creative brand with a pulse on what the youth likes. From T-shirts to hoodies, the focus is on wearing one’s attitude.
Log on to www.bewakoof.com
This one is meant for young fashionistas. It offers an array of products covering apparel, footwear and accessories. Launched in March 2012, Shopnineteen is a venture by Kansin Group and is one of the few in-house labels, e-commerce portals that launches over 100 new articles, every two weeks.
Log on to www.shopnineteen.com
Cheapsex is a unisex graphics fashion label synonymous with kitsch-gone-kinky and twisted humour. From T-shirts to boxers, the brand caters to the lovers of desi and all things colourful.
Log on to www.cheapsex.co.in
Forty red bangles
The product line here includes organic women’s clothing and accessories, handcrafted jewellery and organic kids’ wear, etc. It also partners with NGOs to produce one-of-a-kind items.
Log on to www.fortyredbangles.com
This is a colourful world of all things Indian — from textiles to artefacts. The brand is an attempt to bring under one roof, the simple but rare pieces of art, craft and design that reflect the unmistakable spirit of India.
Log on to www.totamyna.com
They say minimalism in design sets them apart. An indie clothing brand, starting out with a line of graphic tees, Red Wolf’s designs are heavily influenced by popular culture.
Log on to www.redwolf.in
The big bag theory
Starting with colourful totes and stylish sachets, The Big Bag Theory followed it up with funky laptop bags, bling clutches, neon iPad sleeves and fridge magnets.
Log on to www.thebigbag theory.in
Poppuri is spunky and loud and definitely grabs eyeballs. Run by two childhood friends, Poppuri is a world of fashion and lifestyle products, filled with eccentricity.
Log on to www.poppuri.in
In the last two years, CaptainKYSO has licensed more than 400 designs from designers and artists in 30 countries for its T-shirts.
Log on to www.captainkyso.com
Inspired by the entertainment-driven Bollywood song, Item Number offers statement products inspired by the vibrant world of fearless colours and intriguing patterns.
Log on to www.itemnumber.co.in
MR Button is an online store for men, catering to the needs of the modern man’s wardrobe. They work on key areas from detailing to bring an unbeatable look.
Log on to www.mrbutton.in
Paperlillie is an online high street fashion label started by fashion blogger Gia Kashyap. The e-store provides uber-chic statement sunglasses and drool-worthy jewellery. They say that their main aim is to provide budget-friendly, high fashion accessories to young women across India.
Log on to www.paperlillie.com