Nitin Kakkar’s project, 'Filmistaan', which has won accolades in the film festival circuit, was going to be presented by Salman Khan’s production house, Being Filmi Productions. After winning rave reviews in film fests such as the 17th Busan International Film Festival, the film was picked up by UTV and Shringar Films for distribution. The film was initially slated to release on March 21, but soon Salman Khan watched the film and expressed interest in presenting it. Due to this development, its release date was pushed ahead to May 23.

Salman Khan