With a spate of actresses from over the decades featuring in fairness cream advertisements, Bollywood actors too are not behind. From Shah Rukh Khan to John Abraham, they have all told the world how the magic potion that is called a fairness cream has worked wonders on their overall look and personality.

Fairer the actor/actress, brighter the chance of bagging an endorsement deal for a fairness product. But the ultimate question that arises from it is is it fair to keep the audience in the dark? After all, some of the greatest beauties of our country (read Smita Patil) have been known for their olive skin tones.