Photos: Hot models strut on the ramp at lingerie fashion event
The India Intimate Fashion Week is a platform designed to shed a powerful spotlight on all facets of the Indian intimate apparel industry. Pics/Yogen Shah
The India Intimate Fashion Week (IIFW) exposes both emerging and established brands & designers , manufacturers & distributers from India and around the globe
The India Intimate Fashion Week (IIFW) spans market categories of lingerie, loungewear, sleepwear, legwear, lingerie accessories, mens underwear, swim wear , beach wear, shape wear, personal care & personal hygiene products and more
The first season of the India Intimate Fashion Week (IIFW) was opened on January 2017
A model walks the ramp at the Indian Intimate Fashion Week (IIFW)
According to the official website of the India Intimate Fashion Week (IIFW), their aim is to create a largest platform of ramp shows & exhibit in India for Intimate Wear industry with a punchline of " Fashion Meets Trade "
Since its debut promo campaigns India Intimate Fashion Week has generated incredible media impressions to date, reaching audiences nationally and globally
The intimate wear segment makes up about 10 per cent of consumer expenditure with manufacturing capability still underdeveloped in India
In terms of India's share in global intimate wear exports, it occupies only 4 per cent of the market share
Currently, the domestic intimate wear industry is growing at an annual rate of 15 per cent with an estimated value of USD 245 billion
This robust growth trend is expected to continue till 2020.
A model poses on the ramp at the India Intimate Fashion Week (IIFW)
India Intimate Fashion Week is also taking immense endeavours to let India speak it's mind about this world largest industry
Models walk the ramp at the India Intimate Fashion Week (IIFW)
A models walks the ramp at the India Intimate Fashion Week (IIFW)