Katrina Kaif's Kay Beauty launches first-of-its-kind beauty-meets-cafe space in Mumbai

Kay Kafe, Katrina Kaif Pic/Special Arrangement

Kay Beauty, the joint venture between actor Katrina Kaif and Nykaa, has announced the expansion of its viral Jelly Lip & Cheek Popsicle line with a new summer-inspired collection. Following the commercial success of its debut shades, the brand is leaning into the "nostalgia" trend with three new flavour-themed additions: Cotton Candy, Cherry Cola, and Iced Latte. The latest drop pivots toward a more indulgent colour palette while maintaining the sheer, juicy finish that defined the product's initial market debut.

The New Flavours:

• Cotton Candy: A sweet, airy pink flush that feels light and playful.
• Cherry Cola: A deep, nostalgic crimson with a soft, sophisticated edge.
• Iced Latte: A creamy nude with warm caramel undertones for an effortless, sun-kissed glow.

Designed for beauty that feels intuitive and joyful, the formula delivers what consumers already love, a sheer, balmy jelly texture that melts seamlessly into the skin. The finish is fresh, dewy, and diffused, giving you that "blush from within" look in seconds. Infused with skin-loving ceramides and peptides, the formula goes beyond colour, keeping skin feeling hydrated, plump, and comfortable through the day.

Staying true to Kay Beauty's #MakeupThatKares philosophy, it balances performance with care in a way that feels effortless and wearable. The stick format continues to be the ultimate on-the-go essential. No brushes, no mirrors, just swipe, blend, and go. With its signature popsicle-inspired aesthetic and sensorial payoff, the Jelly Lip & Cheek Popsicle captures the ease and playfulness of summer in a single swipe.

The Jelly Lip & Cheek Wand's Iced Latte at the Kay Kafe

Extending the story of the Jelly Lip & Cheek Wand, Kay Beauty champions its newest shade, Iced Latte, at the Kay Kafe, its newly opened immersive beauty-meets-café space at Infinity Mall, Mumbai, in collaboration with Blue Tokai Coffee Roasters. Conceived last year as a first-of-its-kind intersection of beauty and café culture, the new Mumbai space reimagines how consumers engage with makeup, moving beyond the counter into a more sensorial space. With the shade Iced Latte at its centre, the experience pairs coffee-based rituals with moments of hands-on discovery of the Jelly Lip & Cheek Wand, inviting consumers to explore the shade through texture, flavour cues, and real-time application. From actual lattes to effortless swipe-and-blend trials, the collaboration blurs the lines between flavour and colour, creating an experience that feels indulgent and distinctly Kay.

Katrina Kaif, Co-founder of Kay Beauty, shares, "The response to the Jelly Lip & Cheek Popsicle has been incredible. What I love most is how easily it fits into everyday routines. With these new shades, we wanted to keep that same effortless feel but bring in colours that feel a little more indulgent and nostalgic. Iced Latte is the one I keep reaching for - it's subtle, but it just warms up the face beautifully."