The launch of Apple’s iPhone 17 series turned into a tech spectacle on Friday, drawing massive crowds at Mumbai’s Apple BKC store. Fans queued up overnight to be among the first buyers, while the store buzzed with excitement over the new lineup, especially the Cosmic Orange iPhone 17 Pro Max. (Pics/Tarun Verma)
Updated On: 2025-09-19 11:56 AM IST
Compiled by : Tarun Verma
For Apple loyalists, buying an iPhone on launch day has long been a tradition and an experience as important as the device itself.
Mumbai’s Apple BKC store had turned into a hub of excitement, with people queuing up since night to be among the first to own the new iPhone 17 series.
Amid the buzzing crowd, Apple’s staff and security teams carefully managed the long lines, ensuring eager buyers patiently made their way into the store.
With just four Apple flagship stores in India, the launch at Mumbai's BKC store drew enthusiasts not just from Mumbai but also from neighbouring states like Gujarat, Madhya Pradesh, and Rajasthan.
Inside, the store Apple showcased the complete lineup of new-generation devices, from the iPhone 17 to the iPhone 17 Pro Max.
The highlight of the day was the Cosmic Orange iPhone 17 Pro Max, a stunning new variant that became the star attraction for most buyers.
