The tech frenzy unfolded in the early hours of Friday as Apple unveiled its much-awaited iPhone 17 series, along with other devices like AirPods and iWatch. (Pics/Tarun Verma)
For Apple loyalists, buying an iPhone on launch day has long been a tradition and an experience as important as the device itself.
Mumbai’s Apple BKC store had turned into a hub of excitement, with people queuing up since night to be among the first to own the new iPhone 17 series.
Amid the buzzing crowd, Apple’s staff and security teams carefully managed the long lines, ensuring eager buyers patiently made their way into the store.
With just four Apple flagship stores in India, the launch at Mumbai's BKC store drew enthusiasts not just from Mumbai but also from neighbouring states like Gujarat, Madhya Pradesh, and Rajasthan.
Inside, the store Apple showcased the complete lineup of new-generation devices, from the iPhone 17 to the iPhone 17 Pro Max.
The highlight of the day was the Cosmic Orange iPhone 17 Pro Max, a stunning new variant that became the star attraction for most buyers.
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