16 May,2024 03:58 PM IST | Mumbai | mid-day online correspondent
Kartik Aaryan (Pic: File Pic)
As the T20 World Cup 2024 is just around the corner, Disney+ Hotstar will be launching its new campaign called "Free for All, Har Match Har Ball." After the success of the ODI World Cup 2023, Disney+ Hotstar has once against collaborated with Bollywood actor Kartik Aryan. In the recently released ad film regarding the campaign, it focuses on the iniative of offering free on mobile service to all the cricket fans across India.
Kartik's love for cricket is known to all and the Bollywood actor is extremely passionate about the sport. The vibrant ad film opens with a shot of the hustling and bustling railway station platform and Kartik Aaryan in a Team India jersey making an announcement. In his signature style, we see him rallying cricket fans from all nooks and corners, dancing and celebrating to a âFree for all' jingle as he declares that users can watch âHar Match Har Ball' of the upcoming ICC Men's T20 World Cup for free on the Disney+ Hotstar mobile app. Conceptualized by the Disney+ Hotstar team and directed by Vijay Maurya, the film captures the excitement of the game with its catchy jingle and its significance in the lives of Indians as they come together to revel and cheer for Team India. To top it off, Irfan Pathan and Sanjay Manjrekar are also seen playing cameos in the film.
Also Read: T20 World Cup 2024: Disney+ Hotstar to include Indian sign language and Audio descriptive feed
"Cricket holds a special place in the heart of every Indian, and our mission is to ensure its accessibility to all. Through this campaign, we aim to extend the reach of the sport to every corner of the nation, ensuring that our users can experience every thrilling moment of the ICC Men's T20 World Cup for free on their mobile devices. We're thrilled to collaborate with Kartik Aaryan once again; his passion for cricket and entertainment perfectly aligns with the spirit of this campaign," said a Disney+ Hotstar spokesperson.
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Kartik Aaryan said, "Cricket isn't just a sport for me; it's a lifelong passion. I lived and breathed every moment of the ICC Men's Cricket World Cup 2023 and look forward to watching Team India excel in the upcoming ICC Men's T20 World Cup 2024. Super thrilled to collaborate with Disney+ Hotstar again, ensuring that the cricket fans know that they can enjoy the tournament for free on mobile."
The global showpiece will be jointly hosted by the USA and the West Indies. The marquee event will comprise of 20 teams competing against each other for the title of the T20 World Cup 2024. The first match of the T20 World Cup 2024 will be played between USA and Canada on June 2 at the Grand Prairie Stadium. Team India will start their campiagn against Ireland on June 5 at the Nassau County International Cricket Stadium. Ther mega clash of the T20 World Cup 2024, India vs Pakistan will be played on June 9 at the same venue.
