BharatSthali Sarees - A Pure Handloom Brand to Support Indian Weavers
Updated On: 09 July, 2020 12:33 PM IST | Mumbai | Partnered Content
Pulkit Gogna launched Bharatsthali, a for-profit online enterprise that works directly with the weavers and brings you handloom sarees at your doorsteps so that you dont have to step out.

Bharatsthali: Weaving the threads of change in the crisis
The fashion world is waking up to a slow and sustainable fashion in the post-COVID-19-era. The Indian handloom sector has always been there. It is rooted in consciousness and mutual respect towards the environment and indigenous culture. Sustainable and forgotten, these two words can easily be attributed to the cluster of weavers and handloom weaves of India. The Indian handloom industry missed the wakeup call to hitch itself to the technology wagon. Indian handloom lost the battle to people's wardrobe while denim and polyester caught on for their easy wearability and durability.


