Modi (left) and lookalike Ramchandran (centre). Pic/ Getty images; imaging/ Ravi Jadhav

In his town of Payyanur in Kerala, MP Ramchandran has been a celebrity since May 2014 when Narendra Modi took over as India's 14th prime minister. It's because the two look like long-lost twins. But, it was last week that the 64-year-old shot to national fame when Mumbai-based comedy collective, All India Bakchod (AIB), used his photo next to Modi's with the Snapchat dog filter. Of the post that went viral, bringing him unwanted negative attention, he says, "Why would someone do this to me?"