A year back, Katrina Kaif added a new feather to her hat when she launched her exclusive makeup line, Kay Beauty. It marked her foray into entrepreneurship and she emerged as the only Indian superstar to have her own beauty brand. In February this year, this was honoured with the Entrepreneur of The Year award for Kay Beauty at the Nykaa Femina Beauty Awards 2020.

In Katrina's words, "Makeup has been an innate part of my journey- from the runway to the big screen…" No sooner than Katrina took to social media to announce her beauty label, love began pouring in from fans and her peers in the film industry. Amitabh Bachchan, Shah Rukh Khan, Priyanka Chopra Jonas, Aamir Khan, Salman Khan, Hritik Roshan, Arjun Kapoor, Karan Johar and Swara Bhaskar, among others, congratulated the actor for the new chapter in her professional life.